.png)
The popular, global label, named for its German designer but based in Switzerland, will accept 15 cryptocurrencies, including bitcoin (BTC, +5.47%) and ether (ETH, +3.71%), the company said Tuesday.
Crypto payments will be accepted both in Philipp Plein bricks-and-mortar retail stores and online. The brand has partnered with Coinify, a crypto payments platform owned by Voyager Digital.
Philipp Plein’s crypto payments is part of a larger trend in the fashion industry toward crypto adoption, with historic brands like Burberry releasing collectible NFTs and luxury brand conglomerate LVMH piloting blockchain-based authentication services.
A few luxury and beauty brands, including watchmakers Hublot and Franck Muller, are accepting cryptocurrency for payment.
The often-controversial brand, which is known for its over-the-top aesthetic, has long been an early adopter of technology in the fashion world and was one of the first brands to develop an in-house, e-commerce platform.
“I believe that cryptocurrencies are the future and my team and I have made a major commitment in time and resources, performing all necessary system modifications to adopt this new type of currency,” Plein said in a press release.
World Forex Award
Forex Awards
Forex Broker Awards
Coindesk
SMM panel help to create natural traffic for your business promoting from authentic profiles. There are valuable open doors where you utilize the specific online entertainment showcasing administrations previously. It is easy to deal with your advertisements crusades as the activities are remote encounters. Fundamentally, a reseller smm panel is an optimal answer for focus on your expected crowds without burning through your time.